Battlefield 11
Product description Battlefield collection’s mos or military occupational specialty football jerseys. These jerseys represent the jobs soldiers perform in the army, decorated in the infantry branch colors with the number 11 to represent the mos 11 series identifier assigned to infantry. Movie times, buy movie tickets online, watch trailers and get directions to AMC Springfield 11 in Springfield, MO. Find everything you need for your local movie theater near you.
First impressions are important for a game, if your game looks bad it might not do well. On the other hand it might do very well if your game looks good and keeps what people liked about the reveal. Battlefield 5 is a game racked with controversy mostly from the reveal, which was so awful in presentation and because it made World War 2 look ridiculous. Unlike its cousin Star Wars Battlefront 2, Battlefield 5 didn’t make as big as a comeback but did slightly redeem itself.
Multiplayer.
Typically I would review the campaign first but nearly no one if anyone plays Battlefield for the campaign. The gameplay is pretty good especially sniping. The use of manual health is very well done with the ability to heal completely if using bandages but healing slightly overtime. This creates the need to not always be running and gunning but still doesn’t grind the game to a halt because you ran out of bandages. When Battlefield 5 first launched there were eight maps a low number at the time. (Two years later COD BO Cold War would release with 8 maps which were smaller than Battlefield 5’s.) Thanks to updates there are now 21 maps including the Pacific theater and the Western Front. Battlefield 5’s maps are pretty good whether storming the beaches of Iwo Jima or driving a tank through the fields of France Battlefield 5’s maps are fun to play on. A plus and con to the maps are that they look really good. Mercury, Pacific Storm, and Devastation look fantastic and most of the other maps do to. The only time this can be a problem is that it is a World War 2 game and should show some horror but only Devastation comes close to doing this. Again only a minor problem but a problem nonetheless. There are historical inaccuracies as well for example: there are no Swastikas in this game. None, the Swastika is replaced by the Iron Cross. This makes the Germans seem like just another country invading another country with you just fighting for Germany. The problem is that Germany was easily the bad guy along with Japan in World War 2. Removing the Swastika because it might offend people makes people forget what the Nazis did, like the Holocaust. The other historical inaccuracy is the customization. I am fine with some historically inaccurate skins in multiplayer but there are exceptions. For example Battlefield 5 has women on the US, UK, Japan, and Germany all of which didn’t have women fight as front line soldiers. This would be fine if it was a modern war, future war, or had just added the Eastern Front with the USSR. They also have Africans fighting for Germany which Germany would never allow unlike the US and UK. Overall Battlefield 5 has a pretty good multiplayer but its want of diversity where there was none and the removal of Swastikas to not offend anyone does make it loose some points.
Campaign.
Not only does this campaign get rid of historical facts in the name of diversity it’s just bad overall to the point where I didn’t even have fun playing it. Battlefield 5’s campaign is made of a selection of short stories called War Stories that are all fiction and unlike Battlefield 1’s War Stories, Battlefield 5’s aren’t really based on anything. The Norwegian campaign is about destroying a heavy water plant that was actually destroyed by a British Commando team not a women and her daughter. The British campaign takes place in Northern Africa and you’re told to destroy German planes. The Tirailleur campaign follows Triailleur Deme Cisse a African who joined the French army to help drive the Nazis out of France. After the Norman landings he, his older brother, and his brother’s troops take control of a Nazi headquarters. Tirailleur is actually decent and actually pretty cool fighting as these “forgotten soldiers”. The Last Tiger follows Peter Muller a German tank commander. The Last Tiger is the other good War Story and is actually fun to play. The AI in this game are super bad with them being little more than bullet sponges. The only exception are the tanks in The Last Tiger which are actually fun to fight even if they are also somewhat stupid. The AI in Battlefield 5 compared to Titanfall 2’s AI don’t stand up. While Titanfall 2’s AI are simple they are still fun to fight. Battlefield 5 easily has one of the worst campaigns ever with bad story and enemies that aren’t fun to fight.
Battlefield 5 is a fun game, multiplayer wise for campaign this game sucks. If you have Xbox Live Gold/ PS Plus than I recommend this game but if you don’t then skip it as it isn’t worth it.
Over the last two years we have kept coming back to one diagram, the 11:FS Banking Battlefield. We use this to explain the changes we see in the financial services industry. In fact, one particular workshop we did in Australia last year had us talking through this diagram for the entire day! Seriously. It also featured in three bank board packs in the last 6 months which is also a pretty good indication we’re onto something.
At 11:FS we like to describe the state of banking today as a battlefield where incumbent banks are being attacked from all sides by new challengers and non-FS digital players. This battlefield is under more pressure today than ever before and filled with micro battles, all of which are shaping the future of the industry we all work within. It could not be a more volatile and interesting time to be looking at banking.
The context for this diagram is super important. When we stood back from the industry far enough to take it all in and try to make sense of it, we saw two main drivers in the market that are shaping all of the player’s futures.
- Number of Customers - The number of customers you have (in turn this is about the level of success you have/the amount of revenue you’re making and so on and so forth) denotes your impact on the industry, but also your perspective on the industry and what needs to change.
- Intelligent Digital Service (IDS) - The sophistication of the digital services that are being provided by those organisations in Financial Services. These could be internally or externally but we mainly focus this on service to customers. Note: this isn’t about how fancy your website is, but deeper digital services that might be operational in nature as well as your mobile app. But that deserves its own blog post in the future.
Once you have your head around the axes it’s about the players on the board. You have 4 main ones that we see today vying for customers’ attention:
1. Incumbent Banks
- What?: The big banks all have one thing in common and that is vast amounts of customers in the market, but also all the bad connotations of the word “legacy” when it comes to their level of sophistication of digital services.
- Key Challenges: Incumbent banks have the issue and burden of past successes. The largest customer base comes with a significant sense of importance as to how they conduct business, as well as all of the costs you would expect from a company of such a size. Both technological and regulatory. Add in the rising sense of customer expectation as to what services they offer and they are facing a war on many fronts.
- Who are they?: RBS, HSBC, Barclays etc – you know, the “big banks”.
2. Brand Challengers
- What?: These guys are the MNOs and surrounding industries that have taken advantage of their position and customer base to launch banks with a brand who are mostly recognised for something else.
- Key Challenges: The brand challengers in this space for the most part have all of the issues of their bigger brothers, but a fraction of the customers. Most have built their banks on the same structures and technologies that hold back the big banks.
- Who are they?: Metro Bank, First Direct, Tesco Bank.
3. Startups and Digital Challengers
- What?: These are the new kids on the block: brand new banking players with fully digital banking systems,intelligent services, and products to offer their customers.
- Key Challenges: Gaining customers. These are usually new, small startups that are just starting out with limited market spend and therefore reach and growth (at least at first).
- Who are they?: Monzo, Starling, Atom, Tandem, Revolut (in the UK).
4. Consumer Digital Giants
- What?: These are big tech giants who are not traditionally banking providers, but have a lot of customers, a lot of sophisticated technology and huge amounts of customer data (and money). This gives them the resources they need to start providing banking services with relative ease.
- Key Challenges: Trust. They hold a lot of customer’s data, but will customers trust them enough to make the switch to use them as a banking provider? Likewise these companies have hugely sophisticated tech systems, but do they want to make the switch to become a banking service and be regulated accordingly?
- Who are they?: Amazon, Google, Facebook, Apple, Ant Financial, Baidu, Tencent
Battlefield 11 Movie Theater
As you can see, everyone is trying to get to the top right of this diagram. Everyone wants the most customers and the most sophisticated IDS.
Incumbent banks have the customers but they need the tech, new challengers have the tech but not the customers, and the big tech companies seemingly have everything they need to be a real threat, if and when they start offering banking services.
Getting Across the Page
At 11:FS we work with a number of people on this battlefield at different points but this is always the funnest part of any presentation. There is usually a pause at the end of this explanation. The question then comes..
Battlefield 11
“Okay okay… so how do we get across the page?”
So the advice we give is pretty to the point:
“You can’t, and should stop trying. It’s too hard. What you’re trying to do is take the legacy systems and drag them forward kicking and screaming, and it’s going to take too long and cost too much. There’s a reason why most big bank’s announcements surrounding innovation manifest themselves predominantly in terms of how much they’re spending, not what they’ve done or plan to do.”
The Red Queen's Race
Don't get me wrong here. Big banks have it tough. To make billions they have to spend billions. They have to constantly be ensuring regulatory compliance. Ensuring mandatory changes are made, the lights are kept on. Then and only then, after all those other things are taken care of, can they look to move the dial towards changing the organisation’s future.
A starving man doesn’t worry about what he is having for dinner in the future, he’s got to eat today! Likewise banks rightly have to be so preoccupied with eating today and ensuring the bank’s lights stay on, by which I mean looking after the here and now. That’s a lot of lights to keep on and a lot of mouths to feed.
This leads to the behaviour we see. Billions of pounds being provisioned for “Digital Transformation”, most of which end up with little being changed beyond incrementally moving something forwards. Its the Red Queen’s race I’ve written about in the past. Banks have to run as hard as they can just to stay in the same place.
What's the Plan for Banking?
So if you can’t get across the page, what should banks do instead? If you work in a bank strategy department I’m about to save you millions on consultancy fees for the McConsultancys of the world. This is a financial services incumbent bank’s strategy for the next 5 years, summarised into a 3 sentence joke, ready?
There’s a man driving through the countryside, trying to find a nearby town. He is desperately lost surrounded by fields and so when he sees a woman by the side of the road pushing a bike he pulls over and asks for directions. After a long pause and head scratching the woman says, “Well, If you want to get there I wouldn’t start from here.”
Okay, translation time. Banks cannot get to where they want to at the speed they want to, and with the quality of outcome if they start from where they currently are. It’s just not possible or at least not effective.
Sisyphean Task
I’ve said that’s the wrong strategy for years now and will only lead to billions being spent and disappointment by the CEOs and Boards of those banks who they serve. The change they create will take too long and ultimately not make a big enough change to make a marked difference, not when the world around them is moving faster.
If banks continue to continue to try to carry the boulder of legacy technology and culture up the mountain of the changing banking battlefield, they will be punished in Sisyphean style. The boulder will roll back down and they’ll be back to where they started and ultimately, beaten to the post by those who think about this problem in a different way.
Doing nothing is no longer an option. The big tech giants are also getting ever closer to announcing their invasion into the market; they have the tech, the customers and the money to make seismic shifts. They won’t just copy the traditional banking model, they’ll be doing something brand new which causes tension in the market. For the big banks, the time to act is now, to cross the Banking Battlefield and start winning the war for customers.
Purble place game. To get across the page get in touch with 11:FS at hello@11fs.com or reach out to us on Twitter. 11:FS is a challenger consultancy that believes digital banking is only 1% finished. We can help you overcome legacy systems, create new business models, and develop the best next-gen products.